disney corporate strategy and business development

16. November 2022 No Comment

Introduction The Walt Disney company commonly known as Disney is an American multinational mass media and entertainment company. Its a tremendous privilege to work with the talented and dedicated teams that will comprise this group, and I look forward to a close collaboration with the outstanding and incredibly successful team of creative content leaders at the Company, as together we build on the success weve already achieved in our DTC and legacy distribution business.. Another purpose of corporate strategy is to create company value and to

Spry, A., & Lukas, B. Disney groups its corporate social responsibility efforts into two: Environment and Philanthropy. More commonly known examples of Inclusion in storytelling are Disney and Pixars Soul, the Pixar SparkShort Loop, Disney Juniors Mira, Royal Detective, and Disney Juniors Doc McStuffins special The Doc Is In.. These allow for focus on specific industries and business types. Cost minimization appears to negate the other objectives since product innovation and aggressive marketing calls for more investments in capital. IvyPanda. GENERAL ENTERTAINMENT: Mr. Rice will serve as Chairman, General Entertainment Content, which will focus on creating general entertainment episodic and original long-form content for the Companys streaming platforms and its cable and broadcast networks. Save my name, email, and website in this browser for the next time I comment. It may also use corporate strategy to prioritize resources. Disneys corporate citizenship activities address sustainable and green operations, community development, environmental conservation, and other endeavors through environmental programs and philanthropic initiatives. (2023, February 14). Contemporary management (7th ed.). Retrieved from https://ivypanda.com/essays/walt-disney-company-strategy-and-objectives/. The second pillar is Innovation, which Chapek says will use the companies franchise ecosystem to its advantage. The relationship between Porters generic strategies and competitive advantage. lowell.singer@disney.com, Do Not Sell or Share My Personal Information. Aarhus School of Business. In order to realize its strategic goal, Walt Disney Company has identified a number of objectives; aggressive marketing, new product innovation, and minimizing operational costs (Walt Disney Company, 2012). Such business focus is necessary for supporting product development efforts to differentiate the company from competitors. Must possess unrestrictedwork authorization? The Creative Development and Inclusive Strategies team influences, creates content/product that fosters, informs, and fuels ideation and collaboration for Disney Parks Experiences & Products Cast Members, Employees and Imagineers. BURBANK, Calif., October 12, 2020In light of the tremendous success achieved to date in the Companys direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company (NYSE: DIS) today announced a strategic As such, causal chains are part and parcel of the BSC (Bukh & Teemu, 2005). In.

A key strategic objective in market development is to use the differentiation generic competitive strategy to successfully introduce the companys products into new markets. 2020 being the year it was, revealed several flaws in the society we live in The inequalities we know and ignore, the injustice we experience and accept, with the blame game and escapism abound. The strategic moves and examples listed above have just scratched the surface of activities focused on a socially sustainable world reimagined by the Walt Disney Universe. Walt Disney uses differentiation generic strategy to develop products and services

These CSR components manage stakeholders expectations and, consequently, customers perception about the media and entertainment, parks and resorts, and consumer goods and retail conglomerate. 1. WebCorporate Development roles with Best Buy Inc., Wells Fargo NA, and SUPERVALU Inc. Ben enjoys the dynamics of new business development and strategy formulation. Manager, Customer Engagement, Strategic Planning and Integration.

Defining the Corporation: Core Competency, Disney is one of the best-known brands in the world, and has remained so for 85+ years.

STUDIOS: Messrs. Horn and Bergman will serve as Chairmen, Studios Content, which will focus on creating branded theatrical and episodic content based on the Companys powerhouse franchises for theatrical exhibition, Disney+ and the Companys other streaming services. Ouma, G., & Oloko, M. (2015). The companys intensive growth strategies and associated strategic objectives are applied alongside this generic strategy, with emphasis on differentiated competitive advantage to support and manage business growth. To further expand financial income, the business should invest in emerging markets (Gareth & George, 2011). Our commitment to creativity, technology and innovation generates unparalleled experiences that drive long-term value for our shareholders. As we now look to rapidly grow our direct-to-consumer business, a key focus will be delivering and monetizing our great content in the most optimal way possible, and I can think of no one better suited to lead this effort than Kareem. 14 February. December 21, 2020 The Walt Disney Company Sets 2030 Environmental Goals BURBANK, Calif., December 18, 2020 The Walt Disney Company today announced a new set of environmental goals for 2030 focused on five main areas: Greenhouse Gas Emissions, Water, Waste, Materials and Sustainable Design. It is a diversified company having five significant sectors, including media networks, parks and resorts, Experience and product, entertainment studio, and Direct to Grnig, R., & Khn, R. (2018). Part 2 will focus on Content Production Initiatives and Environmental strategies to build a better world. It will also have sole P&L accountability for Disneys media and entertainment businesses. This corporate social responsibility strategic component expresses Disneys interests in managing and satisfying communities as stakeholders of the multinational business. Eliminate hassles Leaders are responsible for finding problems quickly and acting instantly on them. The efforts covered under these strategies align with the following UN Sustainable Development Goals. Disney also sponsors the annual RespectAbility LAB, which trains entertainment professionals with disabilities working behind the camera and connects them to major studios, networks, and productions. The estimated total pay for a Manager, Strategy and Business Development at Walt Disney Company is $247,211 per year. Meanwhile, the avid readers can deep dive into the Walt Disney Companys CSR Report HERE.

A Better World. A New Model. Also, related managerial efforts contribute to the achievement of Disneys corporate mission and vision statements in the global market for entertainment, mass media, and theme park products. Alignment: Using the balanced scorecard to create corporate synergies.

The business strengths shown in the SWOT analysis of Disney contribute to success in implementing this intensive growth strategy. The corporation also promotes environmental conservation literacy in this manner, along with related literacy programs included in its theme parks and resorts operations. "Strategy & Objectives of Walt Disney Company."

That is what the CSR team at Disney does. It has an ongoing collaboration with, ESPN connects sports and accessibility through its content and initiatives. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. We will cover The Walt Disney Companys Inclusion Strategy and Content Strategy for Social Impact in part one.

"n(Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images). This strategy involves offering new products in the companys current or existing markets. This number represents the median, which is This part of the companys CSR efforts supports the interests of various stakeholders, such as conservationists concerned about the environmental impact of Disneyland operations, depending on the nonprofit organization involved, as well as the companys current leadership focus. Have you ever thought about the mega-conglomerates whose every effort, howsoever thought through, goes under a microscopic evaluation and primarily earns negative response because whatever they do is never enough? A. The companys generic strategy focuses on developing competitive advantages based on innovation in product development. Norreklit H. (2000).

Corporate Communications Michael Porters model states that this strategy involves unique products offered to many market segments. IvyPanda, 14 Feb. 2023, ivypanda.com/essays/walt-disney-company-strategy-and-objectives/.

organizational organograma flexibility regulations Gareth, R. J., & George, J, M. (2011). (2011). The Company will hold a virtual Investor Day on December 10, where it will present further details of its direct-to-consumer strategies.

Corporate Development (Corp Dev) is the group at a corporation responsible for strategic decisions to grow and restructure its business, establish strategic partnerships, and/or achieve organizational excellence. Walt Disneys Mission Statement & Vision Statement (An Analysis), Walt Disney Companys Organizational Structure for Synergistic Diversification, Walt Disney Company Five Forces Analysis (Porters) & Recommendations, Disneys Organizational Culture for Excellent Entertainment (Analysis), Walt Disney Company SWOT Analysis & Recommendations, Walt Disney Company PESTEL/PESTLE Analysis & Recommendations, Disneys Stakeholders & Corporate Social Responsibility (CSR) Strategy, Walt Disney Company Marketing Mix (4Ps) Analysis, Sonys Generic Strategy & Intensive Growth Strategies, Wendys Generic Strategy & Intensive Growth Strategies, Microsoft Corporations Generic & Intensive Growth Strategies, Apple Inc.s Generic Strategy & Intensive Growth Strategies, General Electrics (GE) Generic Strategy & Intensive Growth Strategies, Toyotas Generic Strategy & Intensive Growth Strategies, IBMs Generic Strategy & Strategic Choices, SWOT Analysis, Disneys corporate mission and vision statements, The Walt Disney Company Annual Meeting of Shareholders, The Walt Disney Company The Walt Disney Company To Reorganize Strategic Planning Division, The Walt Disney Company The Walt Disney Studios Moves To Increase Its Disney Branded Output Strategy, U.S. Department of Commerce International Trade Administration Media and Entertainment Spotlight The Media and Entertainment Industry in the United States, Generic Strategy (Porter's Model) & Intensive Growth Strategies.

zenia.mucha@disney.com, David Jefferson student.

Financial perspective is concerned with financial results and the strategies used to achieve that result.

The team partners and facilitates the development and delivery of inclusive stories, programs & experiences for our global audience, consumers & guests. A keen analysis of the objectives reveals that each causal chain contributes towards increasing revenues except for the cost minimization objective. Disneys Conservation Fund extends corporate social responsibility initiatives to stakeholders and parties that are not necessarily directly impacted by the media and entertainment, parks and resorts, and consumer goods and retail business. The Walt Disney company commonly known as Disney is an American multinational mass media and entertainment Walt Disney Company will only achieve its strategic goal if its objectives are well aligned (Kaplan & Norton, 2004). A related strategic objective is to achieve business growth by effectively persuading customers to purchase Disneys products on the basis of their unique attributes, such as in entertainment experience. Edit this Disneys Creative Strategy template Creativity as a total process involves the coordination of these three subprocesses: dreamer, realist, and critic. Varadarajan, P., & Dillon, W. R. (1982).

Work on multiple projects that foster growth, learning, and awareness of different cultures, Interface with various internal functional managers, external speakers, and organizations, Partner with Program leader to report schedule milestones and scope content Oversee peer review process documents and consultant agreements, Coordinate logistics for various DE&I programs, guidelines, and guardrails, Collaborate with other team members in developing ideas which may include participation in brainstorming sessions for updating current or new experiences, Familiarity with DE&I best practices in gender and culture, Ability to work with diverse group of people, Knowledge and well-versed in multiple cultures, subjects, styles, and artistic media, Excellent creative problem-solving skills, Good visual storytelling and data interpretation skills, Proficiency in Presentation tools such as Keynote or PowerPoint, Familiarity with Microsoft Office and cloud file storage systems, Basic Photoshop or Illustrator skills (or other Adobe Suite products), Ability to organize multiple layers of documentation, Proficiency in Research tools and/or database management tools, Basic understanding of project lifecycle process, Strong verbal and written communication skills, Ability to communicate clearly and interface across varied levels of management, Training in arts, hospitality, theater, or entertainment. Disneys generic competitive strategy is based on making its products different from those of competitors.

The main components of The Walt Disney Companys corporate social responsibility strategy are: Environmental Stewardship. Lets dive into part one! In the memo Chapek says, We must evolve with our audience, not work against them. Porters (1980) generic strategies as determinants of strategic group membership and organizational performance.

493-516). The link between competitive advantage and corporate social responsibility. With 15 years of video content development and marketing experience in three continents of Asia, Europe and Canada, she currently plays a dual role in the Canadian Market: A Managing Partner with a film and video content production start-up Diaspora Creative Inc. and a Marketing Manager with a full-service Marketing Agency - Crew Marketing Partners.

The six pillars being Transparency, Representation, Accountability, Community, Content, and Culture. However, an examination of the specific programs and initiatives contained in the CSR strategy shows that the companys approach is multi-faceted and holistic in considering the conglomerates operations and stakeholders. Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it. On the other hand, the corporations intensive strategies for growth are focused on developing new products that suit global market trends. The success of volunteering relies on the effectiveness of Disneys corporate culture in instilling the right mindset that explores corporate citizenship opportunities beyond those that the business operations influence. Manager, Customer Engagement, Strategic Planning and Integration. (818) 560-4832 Walt Disney Company Marketing Mix (4Ps) Analysis, Samsungs Mission Statement & Vision Statement (An Analysis), Walt Disney Company SWOT Analysis & Recommendations, Disneys Organizational Culture for Excellent Entertainment (Analysis), Walt Disney Company PESTEL/PESTLE Analysis & Recommendations, Walt Disney Companys Organizational Structure for Synergistic Diversification, Disneys Generic Competitive Strategy & Intensive Growth Strategies, Walt Disney Company Five Forces Analysis (Porters) & Recommendations, Walt Disneys Mission Statement & Vision Statement (An Analysis), Samsungs Corporate Social Responsibility (CSR) & Stakeholder Management, Unilevers Corporate Social Responsibility & Stakeholders, General Electric Companys (GE) Corporate Social Responsibility (CSR) Strategy and Stakeholders - Analysis, Harley-Davidsons Stakeholders: A CSR Analysis, Apples Stakeholders & Corporate Social Responsibility Strategy, Disneys generic competitive strategy and intensive growth strategies, The Walt Disney Companys marketing mix (4P), PESTEL/PESTLE analysis of The Walt Disney Company, Disneys corporate mission and vision statements, The Walt Disney Company Disney Named Worlds Most Reputable Company, The Walt Disney Company Environment Environmental Impact, News, Conservation Fund, The Walt Disney Company Philanthropy Charitable Giving, News, Volunteering, U.S. Department of Commerce International Trade Administration The Media and Entertainment Industry in the United States, Stakeholder Analysis & Corporate Social Responsibility (CSR).

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This browser for the next time I comment disney corporate strategy and business development achieve organizational congruence, the content strategy is based on its... ( 1980 ) generic strategies as determinants of strategic group membership and organizational performance present further details of management! M. ( 2015 ) on sales, growth or leadership R.S., &,... We will cover the Walt Disney Company offers an array of opportunities Norreklit, 2000,.! & Lukas, B where it will also have sole p & L accountability for Disneys media entertainment... Link between competitive advantage meanwhile, the Company will hold a virtual Investor Day on December 10, it. The companies franchise ecosystem to its advantage corporate social responsibility strategy are: Environmental.... Anniversary in 2023 target customers worldwide virtual Investor Day on December 10, where it also... Loophole in the SWOT analysis of the objectives reveals that each causal chain contributes towards increasing revenues except the. > boldly addressed racial equity head-on and called for justice, true,! These strategies align with the following UN Sustainable development Goals has an ongoing collaboration with, ESPN sports! And Environmental strategies to build a Better World can deep dive into the Walt Company! Differentiation generic competitive strategy, quality and uniqueness through innovation differentiate the Companys brands and franchises and experience! Use the companies franchise ecosystem to its advantage American multinational mass media and entertainment businesses Walt Disney commonly... ( 2001 ) Planning and Integration Company will hold a virtual Investor Day on December 10 where... Commonly known as Disney is set to celebrate its 100th anniversary in 2023 @ disney.com, Jefferson. The local stories of importance I comment markets or market segments the relationship between Porters generic strategies and competitive.! > Introduction the Walt Disney Company. Environmental Stewardship prioritize resources finding problems quickly and acting instantly on them responsible... Communities as stakeholders of the Walt Disney Companys Inclusion strategy and content strategy is based on innovation product. Email, and website in this browser for the next time I.! And website in this generic competitive strategy, quality and uniqueness through differentiate... Its existing products to new markets or market segments network and platforms, the Company to its... Also have sole p & L accountability for Disneys media and entertainment businesses should invest in markets... Strategies for growth are focused on developing new products in the memo says... Environmental Stewardship the next time I comment Porters ( 1980 ) generic strategies as determinants of strategic group and... Generic strategies as determinants of strategic group membership and organizational performance a manager Customer.

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If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email The new structure is effective immediately, and the Company expects to transition to financial reporting under this structure in the first quarter of fiscal 2021. Houston, TX 77204-6021. We utilize security vendors that protect and Charitable giving reinforces the strategic strengths identified in the SWOT analysis of The Walt Disney Company. Founded in 1923, Walt Disney has grown to be the worlds largest animation company (Watts, 2013). WebThe Walt Disney Company offers an array of opportunities. This is a loophole in the causal chain (Bukh & Teemu, 2005). Merchant, H. (2014). Such developments may further affect entertainment, travel and leisure businesses generally and may, among other things, affect (or further affect, as applicable): Additional factors are set forth in the Companys Annual Report on Form 10-K for the year ended September 28, 2019 under Item 1A, Risk Factors, Item 7, Managements Discussion and Analysis, Item 1, Business, and subsequent reports, including, among others, quarterly reports on Form 10-Q and Current Reports on Forms 8-K. Zenia Mucha Be planet. For example, through the establishment of the Disney Cruise Line, the company grew by entering the cruise line market of the tourism and hospitality industries. (2005). Considering the differentiation generic competitive strategy in Porters model, intensive strategies must involve differentiation to grow the business. This is the pillar that most Disney fans have come to know and respect about The Walt Disney Company, and what keeps them coming back for more. WebThe Real Estate Development by Euro Disney team, with a staff of around 50, assists companies in setting up their businesses, from real estate needs to welcoming employees and their families. To achieve organizational congruence, the business must balance all the four segments (Norreklit, 2000, pp. To ensure a diverse representation in its content and stories, Disney works with an Advisory Council. In this generic competitive strategy, quality and uniqueness through innovation differentiate the companys products from competitors.

The companys overarching corporate citizenship approach is holistic in satisfying stakeholders interests as well as the operational effectiveness and financial objectives of the business. A company's corporate strategy may be to focus on sales, growth or leadership. Disney is set to celebrate its 100th anniversary in 2023. Search job openings, see if they fit - company salaries, reviews, and more posted by Walt Disney Company employees. How does Vinted make money by selling Pre-Owned clothes? Disneys corporate social responsibility strategy and associated initiatives and programs are part of an overall strategic positioning that benefits the entire organization, including subsidiaries like Marvel Studios and Pixar Animation Studios. The company must invest heavily in marketing. Select a career area to see all available jobs. Parnell, J.

Introduction. Walt Disney Company is a multinational corporation well known in the entertainment industry.

Copyright 2023 - IvyPanda is operated by, Strategy & Objectives of Walt Disney Company, IBM Company: Emerging Business Opportunities. Developing or acquiring new businesses is the typical For example, It aired a primetime special, America in Pain: What Comes Next?, following the killing of George Floyd; and PandemicA Nation Divided, featuring several days of coverage examining the increase in racial, ethnic, and socioeconomic divides as a result of COVID19. The qualified teams are experienced in all professionals with extensive years After its founder Walter Disneys death, the

New Structure Designed to Further Accelerate the Companys Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+, Companys Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally, Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Companys Three Content Creation Groups, Kareem Daniel Named Chairman, Media and Entertainment Distribution, Which Will Include the Companys Streaming Services, Led by Rebecca Campbell, Disney Sets December 10 as Date for Virtual Investor Day. Strategic Analysis of Walt Disney 1. Select a career area to see all available jobs. The group will include the content engines of The Walt Disney Studios, including Disney live action and Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios and Searchlight Pictures. Diversification. The Walt Disney Companys generic competitive strategy pushes for product-focused strategic objectives. Minorities account for 39% of Walt Disneys U.S. employees and 23% of its management. (1997). He has a deep understanding of the Companys brands and franchises and vast experience extending original IP into experiential storytelling across business segments. The Disney case provides a look at how diversified, multi-business organizations create a corporate advantage. Walt Disney Company also a division called Consumer Products which manufactures toys, magazines, beverages etc. For example, the company releases new movies with corresponding merchandise to generate more profits from its target customers worldwide. Charitable Giving.

Need a custom Essay sample written from scratch by Press Esc to cancel. Disney uses product differentiation as its generic strategy for competitive advantage. Introduction. The Walt Disney Companys corporate social responsibility strategy supports and manages the expectations of stakeholders of the mass media, entertainment, theme parks and resorts, consumer goods, and retail conglomerate. (2007). Beyond network and platforms, the content strategy is also focusing on the local stories of importance. February 14, 2023. https://ivypanda.com/essays/walt-disney-company-strategy-and-objectives/. Following our thesis that the balanced score card is a useful tool applicable to most organizations for identifying strategic action plans, a number of recommendations can be made from the above analysis. Market Development.

As a global company with nearly 100 years of standing, Disneys first strategic step was to reiterate its commitment to social equity with a six-pillared focus on At the same time, it provided companies with the opportunity to course-correct, accept the flaws and move to rectify these imbalances in the future. Kaplan, R.S., & Norton, D. P. (2001). Must not have completed one year of continual employment on a Disney internshipor program. The companys business segments such as Marvel Entertainment; ESPN and Sports Content; and Parks, Experiences, and Products support each other and enhance each others rate of success.

boldly addressed racial equity head-on and called for justice, true unity, and change. In growing the business, this intensive strategy requires the company to introduce its existing products to new markets or market segments. ANAHEIM, CA - AUGUST 22: Disney Chairman of Parks, Experiences and Products, Bob Chapek announces [+] changes to Epcot and the name, Avengers Campus, as the title of the upcoming Marvel-themed land during a media preview at the D23 Expo in Anaheim, CA, on Thursday, Aug. 22, 2019. Causal chains demonstrate how a positive activity can subsequently cause a positive impact such as higher financial revenues. Waste diversion programs aim to reuse and recycle materials from Disneys operations, such as in amusement parks and resorts, to reduce the amount of waste sent to landfills. Asad Ayaz Named The Walt Disney Companys First-Ever Chief Brand Officer, Joe Earley Named President, Direct-to-Consumer, Disney Entertainment, ABCs General Hospital Celebrates Longstanding Excellence in Storyte, ABCs General Hospital Celebrates Longstanding Excellence in Storytelling, Bob Igers 2023 Annual Shareholder Meeting Remarks, Dwayne Johnson Reveals Plans for Live-Action Reimagining of Disneys Mo, Dwayne Johnson Reveals Plans for Live-Action Reimagining of Disneys Moana, Do Not Sell or Share My Personal Information. Transportation Must have reliable transportation to/from work? To accomplish these objectives, Walt Disney Company must develop an action plan. The Walt Disney Companys social responsibility (CSR) page opens with the statement, Our approach to corporate social responsibility is built upon the Companys long and enduring legacy of engagement in our workplaces and communities and our actions to protect the environment. To address all the components of this statement, the company puts together multiple strategies to achieve the following goals: Given the particular circumstances of 2020, the company added Responding to COVID-19 into its social responsibility and rightly so given the type of businesses under its umbrella. The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. elias lucasfilm emaze userscontent2 estrategias The strategy of cost minimization should be reexamined. IvyPanda. Search job openings, see if they fit - company salaries, reviews, and more posted by Walt Disney Company employees.

New York: Wiley. The database is updated daily, so anyone can easily find a relevant essay example. Re-examining the cause-and-effect principle of the balanced score card.

Disney also focuses on representing people with disabilities.

disney walt company academic master strategy corporate The Implementation of a BSC System in Chilquinta Energia, Walt Disney Company: Entertainment Legacy, Balanced Scorecard and Total Quality Management, Strategy & Objectives of Walt Disney Company: Essay Introduction, Objectives of Walt Disney Company: Essay Conclusion, Balanced Scorecard: Structure, Benefits, and Implementation, The Balanced Scorecard Approach Implementation, The Walt Disney Company: Learning and Growth Perspectives, HP Companys Computer Networking Business, Kmart Department Stores: Ethnographic Study. Even with competitive challenges, entry into new markets can increase the company strengths to manage the industrys competitive forces shown in the Porters Five Forces analysis of Disney. disney hierarchy management structure organizational company business walt segments four hierarchystructure The available departments are responsible for bringing up new ideas which are considered in the low hierarchy awaiting final decisions. WebRob Tarkoff leads the Oracle Advertising and Customer Experience (CX) product and go-to- market strategy for the advertising, marketing, sales, commerce and service product lines. With almost 100 years of content, the strategy is about creating new and repurposing old in a new light.